Brilliant Luxury
Elevate your vacation and enjoy lasting memories with family and friends at Boutiq’s stunning luxury properties inspired by the world’s best boutique hotels.
Who We Are
The concept for Boutiq originated with wife-and-husband co-founders, Rena and Dan, who envisioned crafting a portfolio of bespoke, luxury vacation rental homes featuring 5-star hospitality with each home set up like a unique and inspiring boutique hotel to surprise and delight guests.
They began by renting a home in Austin, TX where they quickly found that their approach to investing in the home and guest experience resonated with travelers. Rena and Dan also discovered that they loved hosting and making their guests' stays wonderful and memorable.
Boutiq believes that time is precious, and that the moments of a brilliant stay will become memories that last a lifetime. World-class hospitality in leading travel destinations brings a home to life and sets the backdrop for life’s moments and memories. Boutiq is creating this luxury vacation home standard by developing a collection of beautiful, custom homes that welcome guests to relax, celebrate, reflect, and be in every moment.
Our Mission
At Boutiq, we believe that guests deserve beautiful homes and obsessive hospitality, where our homes are the backdrop to brilliant memories. We curate a sense of place and the magic of a moment, and our brand promise guarantees an exceptional standard and experience across our portfolio at each and every home.
All Are Welcome
Boutiq highlights hospitality and facilitates exceptional short-term rental stays in its diverse collection of luxury vacation residences across the country. The portfolio’s hand-selected properties prioritize attention to safety and inclusion both within the home and neighborhood, and brilliant stays for our guests of all of life’s backgrounds and phases with key focus on accessibility and social responsibility.
Boutiq’s efforts to build bridges for exploration in America’s most coveted destinations show a new generation of luxury travel experience for every path.
Our Feather
The Boutiq feather is a symbol of comfort, light, freedom and discovery. The feather’s elegant floating and drifting defies gravity to exist weightless and free in a single moment, as a reminder to be present, to pay closer attention, and to connect to experience.
The feather sparks our awareness, invites our discovery, welcomes us with comfort, and reminds us of the special magic of time and place. The feather heightens our senses and celebrates a rare moment in time, becoming a guiding inspiration for living purposefully, graciously, limitlessly and with brilliant light.
An elegant marriage between art and science, our world-class team leads at the intersection of hospitality and tech innovation. Brilliant, bespoke guest stays are our highest priority, and our site-selection is seamlessly enhanced with data science-driven sourcing of the perfect homes and destinations. With all the polish and sophistication of a luxury brand, and the forward-thinking mindset of an Austin-based travel technology company, the Boutiq team obsessively goes above and beyond to deliver the future in luxury vacation home experiences.
Rena Pacheco-Theard
Co-Founder | CEO
MBA, MIT Sloan
MPAff, The University of Texas
BS, Georgetown University
Co-Founder | CFO & CRO
MBA, University of Pennsylvania,
The Wharton School
AB, Princeton University
Co-Founder | Product & Strategy
MBA & MA (Advertising),
The University of Texas
BA, Pomona College
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Alex Isaacs
Operations Associate
BFA, Texas State University
Noel Jones
Marketing & Product Intern
BA, The University of California, Berkeley
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