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From starting Boutiq as a side-hustle to enrolling in an Austin-based startup accelerator, to running a nationwide portfolio, Rena Pacheco-Theard shares how her team has harnessed technology, like their custom revenue management algorithm, to optimize every property.
“The financial impact of this policy will be felt entirely by hosts... Rather than travelers being responsible for purchasing trip insurance to protect against natural disasters and abnormal weather events or declared health emergencies, hosts now foot the bill with no compensation.”
Christian Lee, CEO of Mint House, Chris Osaka, CEO of Tomu, and Rena Pacheco-Theard, CEO of Boutiq, spoke with Sean O'Neill, Senior Hospitality Editor for Skift, at the Skift Short-Term Rental Summit 2024 in New York on June 5, 2024.
The vacation rental properties in the Premier and Lifestyle collections are managed by companies including AvantStay and Boutiq, which means you can expect professional service similar to what you’d find in a hotel.
Guided by our proprietary machine learning algorithms, Boutiq is a sophisticated, tech-driven asset manager for investing in vacation rental real estate. Boutiq optimizes rental returns and mitigates investment risk.
We are thrilled to unveil the first group of esteemed speakers for the upcoming Skift Short-Term Rental Summit, happening on June 5 in New York City. This gathering is set to be a pivotal event for professionals in the short-term rental industry, providing unparalleled insights, networking opportunities, and expert discussions.
“If you can give your cardholders a consistent brand quality standard, and you’re in multiple locations, I think that’s a winning proposition because you have this curated portfolio that is going to serve cardholders, wherever they’re traveling.” - Rena Pacheco-Theard
In a bid to set a “new standard for travel and hospitality”, Capital One is expanding its lodging inventory by adding vacation rentals to its Premier and Lifestyle Collections through Capital One Travel, for the benefit of eligible cardholders.
"I really like the experience credits. Since these are professionally-managed units from rental companies like AvantStay and Boutiq, they’re able to organize things like groceries on property when you arrive or an extra cleaning. That’s nice!"
Capital One is boosting the inventory of lodging options in its Capital One Travel portal with the addition of vacation rental properties from AvantStay, Boutiq and other property management companies.
"We all stumble into this business it seems like these days or from what we hear on this podcast. With Rena, yes she may have stumbled into building an incredible short-term rental brand but she definitely didn't stumble into entrepreneurship. You will hear her story, how they've built the portfolio as it is today, and the struggles that most entrepreneurs don't like to share on a public platform."
Explore the world of luxury short-term rentals with Rena Pacheco-Theard and Dan Driscoll as they discuss the importance of comfort and the advantages of investing in upscale residential spaces. Gain valuable insights about this industry and turn your passion into a lucrative pathway to success. So, if you’re an avid traveler or savvy investor, this episode is for you!
Congratulations to Boutiq for being an A-LIST Finalist in the Angel & Seed Category! The A-LIST Awards is an annual awards ceremony that recognizes and celebrates the achievements of entrepreneurs in the Greater Austin region. The event is typically attended by local business leaders, entrepreneurs, and members of the Austin tech community.
Boutiq co-founder Dan Driscoll named 2022 All-Star Mentor for Techstars Detroit Powered by JP Morgan.
Dan and his company Boutiq went through Techstars Austin Accelerator in 2020 and now he gives back to our network as an outstanding mentor. Dan was named an All-Star Mentor in 2022 for his dedication and commitment to helping founders through the ups and downs of their journey.
"We wanted to create a brand for vacation rentals that emphasized investing in the experience, treating guests well and equipping homes with everything travelers need for an amazing stay. We also have a tech and business background and found that we could earn property owners the best returns by combining the art of hospitality with the science of technology."
Boutiq founder and CEO, Rena Pacheco-Theard, organizes and speaks in programming for SXSW Travel & Leisure Track, uncovering new destinations and new ways of experiencing them.
Rena is the CEO of Boutiq, which is building a trusted luxury vacation rental brand and real estate investment engine. Prior to launching Boutiq, Rena worked in finance and strategy for Indeed’s new product portfolio, and led an edtech startup, Prepify. She previously was a senior consultant at Deloitte and has also worked at organizations such as Bono's ONE Campaign. Rena earned an MBA from MIT Sloan, an MPAff from The University of Texas' LBJ School and a BS from Georgetown University.
"It truly informs what we're doing because when you're in this type of industry, where it's homes, we want to make sure that we're not eliminating affordable housing from those who need it."
​"The trend toward longer stays has gained momentum," says Dan Driscoll, co-founder of Boutiq, a network of luxury vacation rentals. "We are definitely seeing this trend persist across Boutiq's portfolio of upscale vacation rental properties."
"Dan Driscoll, co-founder of Boutiq, a 2019 startup that uses machine learning algorithms to help real estate investors make investments in upscale vacation rentals across the United States, said that the pandemic pushed people out of cities. That has led to an increase in short-term rental demand, which had been on the upswing for a while, even before the pandemic, he said."
​"If you put off your summer vacation until now, don’t worry — there’s still time to get away. It may already be late summer, but you still have options. Lots of options."
Rena Pacheco-Theard, CEO and cofounder of Boutiq, a luxury vacation rental provider, offers practical advice to future beachfront buyers, “Traditional homeowner’s insurance isn’t sufficient and flood insurance won’t protect you in the event of a hurricane.” She recommends a wind insurance policy, which will cover wind-driven rain damage, but warns that the cost and availability of this coverage can vary significantly.
​"Whether it’s a deep discount or a refund, ask for the specific compensation you would like and describe in detail the ways the unadvertised situation will impact your reservation, such as dealing with construction noise, having workers stay at the property or not being able to use an outdoor space as promised [...] A little courtesy on each side goes a long way."
"Don't game the reviews," [Dan] advises. "Just treat people better than they expect and as you would hope to be treated in their position."
This session features Rena Pacheco-Theard, co-founder and CEO of Boutiq. Boutiq is a vertically-integrated luxury vacation rental company, marketing and operating upscale rental properties listed across a variety of rental platforms under the Boutiq brand.
​"Even in a time of uncertainty, new trends and opportunities are emerging, and startup founders are carrying on with the business of building companies, as well as families. Over the next 12 months, companies that can show strong unit economics, counter-cyclical resiliency and resourcefulness will rise to the top."
"The instinct to create a standard of excellence that guests can trust when they book through Airbnb was sound, but the devil is in the details."
“I am very excited about this year’s incoming class,” said Amos Schwartzfarb, Techstars Austin managing director, calling 2020 "the most competitive year to date" for the program in a statement. "This is a very strong group of founders building some of the world's next amazing companies."
"Five Austin startups are among the 10 new tech-enabled companies entering the first 2020 session of the Techstars Austin accelerator program."
"It's the next generation of innovative startups that we're focused on in our annual Startups to Watch feature. This list is looking largely at startups we suspect you may not have heard much about so far -- but will likely see in the headlines in 2020."
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